About Us

About Us

Color logo with background about

Dinao Group was founded in South Africa in 2022 by a husband and wife team. The aim of the company is to provide the best sporting, exercise and related equipment, apparel and products for people who are passionate about their chosen sport, be it for competitive, social or entertainment purposes.

Dinao Active, a subsidiary of Dinao Group was formed specifically to market and distribute leading brands to our B2B partners, whilst Dinao Store (www.dinao.store) was formed to provide the everyday consumer access to world renowned products and equipment, via an ecommerce website.

In 2022, Dinao Group has partnered with Belgian Cycling Factory, designers and manufacturers of Ridley Bicycles, Ridley Performance Apparel, Eddy Merckx bicycles
and apparel and Forza, bicycle components; The Vandal, makers of urban & retro cycling gear for men, women and children and Challenge Tires, makers of handmade Italian tires. Since then we have also partnered with Cema Bearings, manufacturers of high quality wheel bearings, bottom bracket bearings and pulley wheels.